About Us

The Princess Project promotes self-confidence and individual beauty by providing free prom dresses and accessories to high school girls who cannot otherwise afford them. Our effort is made possible through invaluable volunteer, donor and community support.

The Princess Project began in February 2002 when one girl needed one dress for her prom. Founders Laney Whitcanack and Kristi Smith Knutson responded to this young woman’s request for help by involving friends and family in a dress drive. Within days, women from all over the San Francisco Bay Area offered their support through donations of their “time, talent and taffeta.”

Since that time, The Princess Project has served over 20,000 teens through the dedication of more than 2,000 volunteers and the generous start-up support of Coro Northern California. In 2005, The Princess Project became a 501(c)3 non-profit organization.