BOD Members Wanted!

Are you interested in joining our corporate board of directors? We are looking for people to join our 2016-17 team. Please email us at for an application or more information.

Open Role:


  • Attend monthly board meetings.
  • Responsible for identifying opportunities for new dress giveaway locations for the next 12-24 months.
  • Manage completion of “blueprint” work started by current board to have a well packaged and thorough “application form” and business plan for potential locations to submit.
  • Research markets/cities and identify those that have an infrastructure and demographic that would be easily served by The Princess Project:
    • Outreach to local nonprofits in those geographies to evaluate opportunities and potential partners.
  • Collect data from web inquiries to understand where we are getting traction; research those communities and follow up if deemed a possible opportunity.
  • Work closely with the executive team in the above endeavors to clearly understand and communicate how the board will support new locations.
  • Help new locations launch and serve as their liaison to board throughout the launch and implementation process.
  • Help new locations assess successes and opportunities for improvement after their first giveaway, measure performance against the stated business plan.
  • Average Time Commitment: 4-5 hours per week.
  • Peak Period(s): Currently N/A, but level of involvement also expected to increase as expansion project gains traction throughout the board year.



Stay up to date with the latest goings on at The Princess Project! Please check this page regularly for updates about fundraising events, late-breaking developments for our dress giveaways, etc.


Princess Project has a new chapter in Tracy

By The Record

Posted Nov. 7, 2014 @ 2:34 pm

TRACY — The Princess Project, a nonprofit organization that provides free prom dresses and accessories to high school teens who cannot otherwise afford them, has a new chapter in Tracy.For the past 12 years, the organization has provided more than 20,000 prom dresses to teens.Tracy’s is the fourth chapter. Others are in San Francisco Bay, Silicon Valley and San Diego.

Co-chairs of The Princess Project in Tracy are Babette and Cadres Shelton, who have organized dress giveaways in Tracy for the past six years, working closely with Becca’s Closet, which has a similar mission.

The first dress drives and giveaways will be held in the spring.

To donate, receive services or for more information, go to

Princess Project has new chapter in Tracy


The Princess Project San Francisco Wins 7×7 Magazine’s Favorite Charity Contest and $10,000 PG&E Grant


Photo: Nikki Ritcher, 7×7

We’re thrilled to share the news that The Princess Project San Francisco has been crowned 7×7 magazine’s favorite SF charity! Get all the great details here and here.


Photo: Nikki Ritcher, 7×7


Princess Project In San Diego Accepting

Donated Prom Dresses In January

Sequoia Booker finds a prom dress at the Princess Project location in Horton Plaza in May 2013.

Photo by Katie Schoolov / KPBS

Above: Sequoia Booker finds a prom dress at the Princess Project location in Horton Plaza in May 2013.

Monday, January 6, 2014

By Claire Trageser


Princess Project in San Diego Accepting Donated Prom Dresses In January

Aired 1/6/14

Throughout January, the nonprofit The Princess Project is collecting gently used prom dresses and evening gowns to distribute to high school girls from low-income families in San Diego.

Throughout January, The Princess Project is collecting gently used prom dresses and evening gowns to distribute to high school girls from low-income families.

This will be the sixth year the nonprofit collects and distributes dresses in San Diego.

Anyone with used formal dresses or accessories like jewelry, purses, shawls and shoes can drop them off at more than 20 locations throughout San Diego County.

While donating prom dresses might seem frivolous, Jennifer Gaston, the chair of The Princess Project’s San Diego chapter, said it means a lot to the girls who receive the items.

“I think once they have a dress and they really feel beautiful and they feel more like a woman, then you see them stand up straighter and pull their shoulders back and really sink in to, ‘Yeah, I am beautiful, and yeah, I am growing up,'” she said.

The average cost a high schooler spent on prom last year was $1,139, according to the research company Gfk, and a big chunk of that cost goes toward dresses. If girls receive a free dress, they get a confidence boost and don’t have to skip an important coming-of-age ritual, Gaston said.

Girls don’t have to prove they come from low-income families to get a dress, but they’re referred usually by foster homes, homeless shelters, teachers, or guidance counselors.

The donated dresses will be sorted and displayed so high school girls can browse through them and find the right dress.

Last year, more than 1,000 dresses were given away.

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