Every year, The Princess Project provides dresses and accessories to prom goers throughout California. Our effort is made possible through invaluable support from volunteers, donors and the community.

The Princess Project began in February 2002 when one girl needed a dress for her prom.

Founders Laney Whitcanack and Kristi Smith Knutson responded to this young woman’s request for help by involving friends and family in a dress drive. Within days, women from all over the San Francisco Bay Area offered their support through donations of their “time, talent and taffeta.”

Since that time, The Princess Project has served over 20,000 teens through the dedication of more than 2,000 volunteers. In 2005, The Princess Project became a 501(c)3 non-profit organization.